Leveraging Shopify Data in Audience Builder & Search
Once your Shopify integration is connected, Omeda automatically ingests order and product data, making it available for querying, segmentation, and customer-level exploration. Whether you're building targeted audiences based on purchase behavior or reviewing individual customer profiles, this documentation will show you how to make the most of your Shopify data across Omeda’s platform. Let’s walk through how to access and use Shopify order and customer data within Omeda’s Audience Builder and Audience Search tools.
Audience Builder: New Query Fields
A new Shopify folder has been added to the Field Library in Audience Builder, giving users access to additional ecommerce data points. This folder includes two options: Orders and Products/SKUs, each containing a variety of new fields that can be used to build more precise and relevant audience queries.
Note: If the folder hasn’t already been added to your Field Library, add it via the Configure Audience Builder action under the Admin drop down.
The new fields added include:
Orders | Description |
|---|---|
Date Range | Filter orders by when they were placed, using a custom date range. |
Stores | Select one or more connected Shopify stores to include in your query (for multi-store users). |
Discount Code | Find customers who used a specific discount or promo code during checkout. |
Order Amount | Filter by total order value to identify high- or low-value purchases. |
Order Source | Identify where the order originated (e.g., online store, POS, app). |
Order Tags | Filter by internal order tags used for categorization or automation in Shopify. |
Postage | Target customers based on shipping cost paid for their order. |
Quantity of Items Ordered | Query based on how many total items were included in an order. |
Tax | Filter orders by tax amount charged at checkout. |
Products/SKUs | Description |
|---|---|
SKU | Find customers who purchased a specific SKU (Stock Keeping Unit). |
SKU Description | Query based on descriptive product info tied to specific SKUs. |
Variants | Filter by product variant details like size, color, or style. |
Product Tags | Target customers who purchased products with specific Shopify tags. |
Item Amount | Filter by the price of individual items (before discounts and tax). |
Get a better understanding of who is willing to make large purchases
Pull an audience that is interested in a specific type of product
Audience Search: 360 View into Purchase History
New Shopify-specific fields have been added to Audience Search, allowing you to see exactly what a customer purchased. These fields include detailed order information such as SKUs, product names, quantities, order amounts, discount codes, and more. This gives you a complete view of each customer's purchase activity, making it easier to understand buying behavior and personalize your engagement strategies.
New fields added get a clearer view of customer purchase history
New fields added to Audience Search:
Orders | Description |
Shopify Order ID | Unique identifier for the order from Shopify. |
Ordered Date | The date the order was placed. |
Quantity of Items | Total number of items included in the order. |
Amount | Total amount for the order (before tax and shipping). |
Tax | Tax amount charged on the order. |
Postage | Shipping cost for the order. |
Discount Code | Promotional or discount code applied to the order, if any. |
Order Tags | Tags applied to the order in Shopify for internal tracking or workflows. |
Source | Channel or source where the order originated (e.g., Online Store, POS). |
Table of Contents
Orders Details | Description |
SKU | Stock Keeping Unit (SKU) for the purchased item. |
SKU Description | Text description of the SKU, typically the product name. |
Variant 1 | First variant option selected for the product (e.g., Size). |
Variant 2 | Second variant option selected for the product (e.g., Color). |
Variant 3 | Third variant option selected for the product (e.g., Material). |
Quantity | Quantity of the specific SKU purchased in the order. |
Product Tags | Tags assigned to the product in Shopify. |
Amount | Price of the individual item or SKU (before discounts and tax). |