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Odyssey – Pathfinder Element

The Pathfinder element is available to use in any Odyssey voyage. This element enables users to query the element visitors in Audience Builder. Only visitors who exist in the database will be available to query.

After adding a Pathfinder element to your voyage canvas and clicking the element, the voyage creator can then provide a specific name for the Element. This name will be listed in Audience Builder under Odyssey after searching for the Voyage.

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Connections and the Pathfinder Element

Each element in a Voyage can be connected to and from a subset of other elements. The available connections for the Pathfinder element are listed below.

These elements can connect to a Pathfinder element

These elements can be connected from a Pathfinder element

Schedule
Wait
Filter

Stop
Email
Personalization
Metering
Split
Filter
Form Submit
Export
Facebook Ad Manager
Facebook Event Manager
AdRoll CRM Audience
Adroll Event Based Audience
Google Ad Manager

Additional Resources

  • Watch our How To video here

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