Shopify Integration Overview
Shopify Integration * Coming Soon! * — bringing the power of your ecommerce data straight into Omeda! With just a few clicks, you can now import order, product, and customer data from Shopify, creating a unified view of your audience and their purchasing behavior. Store and query Shopify data alongside your existing Omeda records, unlock deeper insights, and supercharge your segmentation and campaigns. Plus, with our sleek new SKU UI, you can easily explore the information tied to a single SKU.
Everything you need to turn ecommerce data into actionable marketing.
Key Benefits
🧩 Unified Customer View
Combine Shopify purchase data with existing Omeda audience profiles for a 360° view of your customers.
🎯 Enhanced Segmentation
Leverage order history, product categories, and customer behavior to build hyper-targeted segments and campaigns.
📊 Actionable Insights
Analyze product performance and customer trends at the SKU level with our new SKU UI for smarter marketing decisions.
🔄 Real-Time Data Syncing
Automatically import and update Shopify order, product, and customer data—keeping your data fresh and actionable.
📣 Cross-Channel Activation
Use ecommerce data to personalize messaging across email, on-site, and other marketing channels.
⚙️ Simplified Workflow
No more manual exports—Shopify data flows directly into Omeda, ready for immediate use in your marketing stack.
🚀 Scalable Growth
Whether you're running one store or many, this integration scales with you, making it easy to grow your marketing efforts alongside your business.
Overview of Shopify Data in Omeda
Order Data
Data Type | Details |
|---|---|
Order ID | Unique identifier for each order |
Order Dates | Created date, processed date |
Customer Info | Name, email, phone, shipping and billing addresses |
Line Items | Product name, variant, quantity, price, SKU, discounts |
Transaction Details | Payment method, total amount, shipping cost, taxes |
Order Tags | Useful for filtering and targeting |
Product Data
Data Type | Details |
|---|---|
Product Info | Title, description, vendor, product type, category, tags |
Variants | SKU, price, option values (e.g., size, color) |
Collections | Custom product groupings (manual or automated) |
Sales Channels | Indicates where product is sold (e.g., Online Store, POS) |
Images | Product image URLs |
Feature Highlights
Effortless Setup
Get up and running in no time! Connect your Shopify store with a simple, secure integration flow and start unlocking valuable customer and order insights right away.
View Incoming Orders in Real Time
Users can view incoming Shopify transactions in real time via the View Records action in the Store Dashboard.
Audience Search 360 View
Gain a clear view of each customer’s order history from the connected Shopify store, complete with detailed order information that is accessible directly within Audience Search.
New Query Fields in Audience Builder
Leverage Shopify order and product data in Audience Builder to analyze customer order trends and behaviors. Use those insights to build targeted audiences for personalized campaigns.
Explore Shopify SKUs in the new, dedicated SKU UI
Users can search and explore SKUs in the SKU table, leveraging product-level details to build more targeted and effective campaigns.
Table of Contents