Audience Insights

Audience Insights, located under the Analyze section in the main navigation menu, is your go-to tool for turning audience data into action. It helps teams quickly understand how users engage across email, web, subscriptions, and campaigns—then take immediate action without leaving the platform.

With prebuilt dashboards, AI-generated summaries, and direct-to-campaign activation, Audience Insights empowers users to:

• Spot trends and performance shifts in real time

• Uncover what content or channels are driving engagement

• Launch targeted campaigns faster—no exports or external tools needed

In addition to prebuilt views, users can also create custom dashboards to track the metrics and segments that matter most to their specific goals.

This makes it easier to improve marketing performance, retain subscribers, and deliver value to advertisers—all from a single, streamlined interface.

The Home Page

In Audience Insights, the home page provides a centralized starting point to access recent dashboards and navigate essential reports. It’s designed to help users quickly resume analysis, monitor performance, and jump into key workflows without needing to dig through folders.

Key sections include:

• Recent Dashboards : Displays your four most recently accessed dashboards for quick reentry.

• Navigation Sidebar : Organizes dashboards into intuitive categories:

  • Essential Dashboards – Prebuilt insights for Email, CDP, Subscriptions, and Content Tagging.

  • Shared Dashboards – Dashboards shared by other team members.

  • Favorites – Dashboards you've pinned for easy access.

Click Create New to build a custom dashboard from scratch, or select any existing dashboard to explore metrics, view summaries, and take action on specific audience groups.

💡 Want to dive deeper?
Learn how to view and interact with dashboards or customize and edit dashboards to make the most of Audience Insights.