Audience Insights, located under the Analyze section in the main navigation menu, is your go-to tool for turning audience data into action. It helps teams quickly understand how users engage across email, web, subscriptions, and campaigns—then take immediate action without leaving the platform.
With prebuilt dashboards, AI-generated summaries, and direct-to-campaign activation, Audience Insights empowers users to:
Spot trends and performance shifts in real time
Uncover what content or channels are driving engagement
Launch targeted campaigns faster—no exports or external tools needed
Users can create their own version of the prebuilt views or build custom dashboards from the underlying data to track the metrics and segments most important to their goals.
This makes it easier to improve marketing performance, retain subscribers, and deliver value to advertisers—all from a single, streamlined interface.
After selecting Audience Insights from the navigation bar, you’ll land in the centralized workspace where you can access recent dashboards and navigate essential reports. This view is designed to help you quickly resume analysis, monitor performance, and jump into key workflows—without digging through folders.
Key sections include:
Click Create New to build a custom dashboard from scratch, or select any existing dashboard to explore metrics, view summaries, and take action on specific audience groups.
💡 Want to dive deeper?
Learn how to view and interact with dashboards or customize and edit dashboards to make the most of Audience Insights.
