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Odyssey Element

The SMS element can be added to any voyage and can be used to create an SMS Message that will deploy to your audience.

After adding an SMS element to your voyage canvas and clicking the element, the voyage creator can then provide the SMS details within the element inspector on the right side of the canvas. Please note, in order to see the SMS element in Odyssey, the “Manage SMS Element” Odyssey permission must be enabled.

Using the SMS Element

The Element Name will be set to “SMS 1” by default but this can be edited to better describe the SMS in the context of your voyage.

There are three sections within the SMS element:

  1. Message Details

  2. Message Content

  3. Testers & Seeds

Message Details

 

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Within the Message Details section, the following field is available.

  • Message Type: Here you can select the appropriate message type for the content that you are sending.  Selecting the message type will do several things:

    • Messages will send from the phone number associated with the message type.

    • Opt out responses will be associated with this message type. 

    • Audience members that have previously opted out of this message type will be automatically suppressed. It is also recommended that opt outs from this message type are suppressed from your Audience Sources, so that your counts accurately reflect what will be delivered.

Message Content

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This section is where you can create the content of your SMS message.

Click the ‘Expand’ icon on the top right to insert Emojis, & merge variables.

Testers & Seeds

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In this section you can review and modify the Testers and Seeds for this SMS Message and create new Tester or Seed recipients.

Testers will be indicated by a checkmark icon in the Tester column. To change a Tester to a Seed recipient, click the checkmark. It will then appear as a dash icon. A Tester or a Seed can be removed by clicking the ‘Trash’ icon in the Action column.

New records can be added by filling out the First Name, Last Name, and Phone Number fields and clicking Add Tester.

After making changes click Apply.

Please note that sending test SMS Messages will consume SMS credits.

Using the SMS Element after Publishing Your Voyage

When your voyage is saved for the first time it will move to the status ‘Published’. This will allow you to review the Link Tracking settings that will be applied to your content as well as allow you to send a Test send.

Link Tracking

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When the ‘Manage Link Tracking’ button is clicked in the Link Tracking section of the SMS element, the above modal will open, displaying the links that exist in your content and their link tracking settings.

By default, Link Tracking & Olytics will be enabled.

Each link can be expanded and the default link name can be change, as well as the tracking settings.

Sending Tests

At the bottom of the SMS Inspector, two buttons will appear to allow you to send a test of your message.

  1. Send Test: this option will send a Test SMS to all Testers for manual review on the recipients devices.

  2. Send to One: this option will allow you send the SMS to one phone number.

Using the SMS Element while a Voyage is In Progress

The initial release of SMS Element in Odyssey does not support pausing when a Voyage is in progress. Pausing the SMS element will be available in an upcoming release!

Connections and the SMS Element

Each element in a Voyage can be connected to and from a subset of other elements. The available connections for the SMS Element are listed below.

These elements can connect to a SMS element

These elements can be connected from an SMS element

Schedule
Wait
Split
Filter
Pathfinder

Wait
Stop
Filter
Form Submit

Additional Resources

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