June 13, 2025

Audience Insights

Audience Insights gives clients a powerful new way to explore their audience data, understand performance across channels, and drive smarter engagement. With AI-powered dashboards and built-in automation, teams get instant visibility into the metrics that matter—no manual exports or spreadsheet wrangling required.

Clients get access to a suite of out-of-the-box dashboards, including:

• Email Engagement Insights

• Email Deliverability Performance

• CDP Insights

• Subscriptions Insights

• Content Tagging Insights

Each dashboard allows for deep exploration: drill into the data behind any chart, schedule automated exports in PDF or Excel, or set alerts that trigger when key metrics meet defined thresholds. AI-generated explanations help decode chart trends, making insights accessible to everyone on the team—not just analysts.

Beyond the pre-built dashboards, users can create and share their own, tailoring views to reflect what matters most to their teams and stakeholders. Whether you're surfacing trends in campaign engagement or proving ROI to advertisers, Audience Insights makes it easy to get the right data in the right format—fast.

💡 Want to learn more?
Check out the Audience Insights Overview to learn what it is, how it works, and how it helps you turn data into action—without leaving the Omeda platform.

AI-Powered Content Activation

AI-Powered Content Activation launches June 13—a major step forward in how we help clients understand their content, their audience, and how to activate both more effectively. This new capability uses AI to automatically analyze and tag content across a consistent set of categories, giving teams a fast, structured way to see what content is about, who it’s for, and how to use it—no manual tagging required.

Tags are applied across multiple dimensions, including: Context, Tone, Objective, Customer Journey, Industry, IAB Taxonomy, Job Title, Product or Service, Keywords, Sentiment Score, and an AI-generated Summary. Clients can review and refine tags to improve accuracy over time, ensuring the system aligns with their taxonomy and content strategy.

Each night, Omeda scores audiences based on their recent engagement with specific tag values. At the same time, long-term interaction patterns are analyzed to calculate topic affinity. These scores group audiences into quartiles—from minimal to strongest engagement—making it easy to build high-performing segments in Audience Builder and activate them across email, SMS, onsite, and social channels.

Learn how AI-Powered Content Activation works and how to put it to use across your Omeda tools.

Integrations

New Integration: CredSpark Now Available in Platform

We’re excited to announce the launch of our native integration with CredSpark, now available directly within the Omeda platform! With CredSpark’s intuitive no-code builder, you can quickly create interactive quizzes, surveys, and lead forms—making it easier than ever to drive engagement and capture valuable insights.

This enhanced integration allows users to:

• Seamlessly map Omeda fields when building interactions

• Automatically push form submission data into Omeda—no manual steps required

For a limited time, non-CredSpark clients can also try it out during the beta period, which runs through August 31, 2025.

Learn more here!

Audience Builder

Improved Visual Clarity and Layout in Audience Builder Canvas

We’ve enhanced the Audience Builder canvas to provide a more intuitive and visually accessible user experience based on user feedback. This update includes:

• Updated color shading across canvas elements to improve contrast and visibility, making it easier to distinguish different components within the builder.

• Repositioning of group and field operators to the left-hand side, restoring the familiar layout from the Classic UI for improved consistency and user comfort.

Audience Builder Configuration Tool Now Full Screen

We've expanded the Audience Builder configuration tool to full screen based on user feedback. This enhancement increases visible fields and folders, streamlining your workflow and minimizing the need for scrolling in the UI.

Audience Search

Improved Load Time for Audience Search Record View

To enhance performance and reduce initial load time, Audience Search no longer pre-loads data for the following sections: Email Opt In/Opt Outs, SMS Opt In/Opt Outs, Behaviors, Olytics, Units, and Alternate IDs. Instead, users can now click the hyperlinked “Load” below each section header to load the data set on demand. This change ensures faster access to core record information while preserving access to detailed data as needed.

SMS

Canadian Provinces Available in SMS Business Profile

We've added Canadian Provinces to the Region field in Business Profile when create a new Message Type for SMS. This allows Business Profiles to properly add their Canadian address for SMS Message Type verification.