Odyssey – Querying Element Visitors in Audience Builder

Within Audience Builder, you will have the ability to query each of the Elements used within a Voyage.  Previously, only the Audience and Pathfinder elements were available to query on.  Now, all elements used with the voyage can be queried.  Under the Odyssey Folder in Audience Builder, you can search for your voyage name.  Once you select the voyage from the drop down based on your search, you’ll find names of each of the elements used within that voyage.

When creating your voyage, it is important to give each element name some thought as this is what you will see in the Element List in Audience Builder as shown below.  You can choose to Include, Exclude and/or select a Visit Start Date for each element.