September 20, 2024

SMS is now available for automated workflows in Odyssey

Ready to boost your marketing? Engage your customers instantly and directly with personalized SMS messages in your automated workflows to send event reminders, promotions, A/B tests, updates, and more. Read more SMS use cases.

Build static or continuous workflows by adding the new SMS element to your voyage to send personalized SMS to opted-in audiences and deliver a seamless multichannel experience.

Refer to the knowledge base article for complete details on the new SMS element.

Watch it in action

Introducing the new Campaign tools user interface

Streamline your Omeda experience with the new Campaign tools user interface. The redesigned experience includes features like Scheduled Outputs (formerly known as Lead Gen), Promo Codes, Lead Scoring, and Hosted Content.

• Promo Codes and Lead Scoring now feature a step-by-step guide on the left side of the page to assist users through the setup process.

• With the redesigned Scheduled Outputs pages, users can continue to create recurring audience outputs to Email Recipients and FTP sites.

• NEW Send outputs directly to your Amazon S3 buckets.

Enable the new user interface from your navigation menu by toggling on “Try the New UI” to get the new experience.

Drive deeper audience engagement with images in SMS

You’ve heard the saying, “A picture is worth a thousand words.” So, why not start sending images to your audience with SMS Builder to drive deeper engagement and attention?

In the Message Content section, simply click "Insert Media URL" to send .jpeg, .jpg, .gif, or .png files under 5 MB to send images to your opted-in audience.

Please note: Image messages are delivered via MMS, which may affect the credit usage for each campaign.

Message Types added to Add Customer action in Zapier

Users can now map Cell Phone Number and SMS opt ins/outs from another source to Omeda's Message Types using the ‘Add Customer Action’ in Zapier.

Download product details from the Product dashboard

In the Products section of Client Empowerment, users can now easily download the product list as an Excel file for convenient access or external analysis.

Update to Product Magazine Mapping to remove Active Version

To improve the mapping process and prevent any potential errors, users will no longer be able to map to the 'Active Version' field from the Product-Magazine mapping section. The 'Active Version' is typically set during the Issue Close process, and users should not need to manually interact with it.

For magazine version requests, please map to the 'Requested Version' field instead. Any existing template that currently has Active Version mapped, will be updated to Requested Version for your convenience. Any existing template that has both Active Version and Requested Version mapped, the Active Version field will become ignored.