April 3, 2026

Meters

IP-Based Meter Targeting

Previously, meters could not be targeted based on a visitor’s geographic location, limiting the ability to deliver region-specific messaging and analyze performance by location. We added a Targeted IP Location option within the Audience step of Personalized Content, introducing the ability to define whether a meter applies to U.S. visitors, Non-U.S. visitors, or all visitors by default. As a result, meters can now deliver location-specific experiences while continuing to honor all other targeting conditions.

Data Loader

Webhook Batching and Processing Status

Previously, incoming webhook data was processed individually, which could impact performance and make it harder to manage high volumes of events. We improved performance by batching incoming webhook data into 2-minute intervals and introduced a “Batching” status to reflect records during this processing window, while automatically routing records with errors or missing mappings out of the batch for individual handling. As a result, webhook processing is more efficient and scalable, while ensuring problematic records are surfaced and addressed separately without delaying the full batch.

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