June 26, 2026

Email Builder

Email Conversion Tracking

Omeda now supports conversion tracking for email deployments. When link tracking is enabled and an Omeda form is linked directly within email content, clients can measure how many form submissions result from those links sent via Email Builder and Odyssey deployments — closing the loop between email engagement and downstream customer actions.

As with Personalization Conversions, users can query on Email Conversions using the new Conversions field in Email Behavioral Data, enabling users to segment and target audiences based on whether they converted from an email deployment.

External List Engagement Tracking

Email deployments using external lists that include an Omeda Customer ID now receive full engagement tracking and reporting — the same as internal lists. Engagement events (received, opened, clicked, bounced, opt-out) are written back to the matching customer record and included in deployment reports. In Odyssey, recipients that match an internal customer record can now also be acted on by elements such as A/B tests and filters.

This applies to deployments loaded via the Email Deployment Audience List FTP API, Email Builder, and Odyssey Email Element deployments when uploading an external file to the Audience Element.

CDP

Set a Minimum Width for Personalization Message Content

Personalization messages now support a minimum width setting in the content section, giving teams more control over how modal content is displayed.

Until now, message sizing could only be limited by a maximum width. This made it harder to support wider layouts when content needed more horizontal space, especially for richer or more structured messaging.

With this update, users can define a minimum width in pixels, matching the existing max width configuration. This helps ensure personalization modals have enough space to present content clearly and consistently.