Opens and Clicks and Recipients
Within Audience Builder, you have the ability to query your email behavioral data; the opens, clicks, recipients, and conversions.
This can be helpful to identify your engaged email customers and also those un-engaged email customers. You will use the open and recipient fields to find the customers that received and opened or received but did not open an email.
Using the click field, you can find those that received and clicked on a link in an email you have sent to them. In addition, each link may be associated with keyword(s). You can search for customers based on the keywords of the clicked links by selecting the keywords within the Click field. If you do not specify a timeframe for the keyword, we will default to the last 6 months. To find out more about setting up keywords, visit this article.
These fields provide the flexibility to choose the number of emails, the timeframe in which the email was opened/clicked/received, and the deployment type(s).
Email Conversions
When an Omeda Form Builder form is linked within an email deployment with link tracking enabled, form submissions made through that link are tracked as Email Conversions. This allows you to attribute form completions back to the specific email that drove them, giving you a clearer picture of how your emails are performing beyond clicks and opens.
Table of Contents