There are two Meta elements available for use in any Omeda Journey, Meta Ad Manager and Meta Event Manager. The Meta Ad Manager element will send the element visitors to Meta Ad Manager where they can then be targeted for Ads from Facebook or Instagram as Custom Audiences. The Meta Event Manager element will work with the Meta Pixel on your sites with Olytics, to allow you to sync the element visitors who have visited your site to Meta which can then be targeted for Ads.
After adding either of these elements to your journey canvas and clicking the element, the journey creator can then provide additional information in the element inspector on the right side of the canvas.
Meta Ad Manager Element
This element will send the element visitors to Meta Ad Managers as a Custom Audience.
Within the Element Inspector for this element, you will need to first log in to your Meta Ads account.
Next, you will need to provide the Name for the audience. This will be how you will identify the Custom Audience in Facebook. You will also need to provide a description of the audience.
Finally, you will need to select that identifiers that will be sent to Meta if available for your audience. By default, email address must be sent but all other fields are optional.
For more information on this element and the Meta Ad Manager integration, see the article here.
Meta Event Manager
The Meta Events Manager element works with the Meta Pixel and syncs known/unknown audiences to Meta for targeted advertisement. You’ll need to name this pixel event (this is the name that will appear in Meta), and include the Pixel Code.
Audience members in your journey who reach this element will be sent to Meta if they visit your Olytics site.
For more information on this element and the Meta Events Manager integration, see the article here.
Connections and the Meta Elements
Each element in a journey can be connected to and from a subset of other elements. The available connections for the Meta elements are listed below.
|
These elements can connect to the Meta elements |
These elements can be connected from the Meta elements |
|---|---|
|
Schedule
|
Stop
|
Table of Contents