Odyssey – Goal Element

Voyage creators can leverage the Odyssey Goal element to track the success of their voyages and remove audience members within the voyage that have met the goal. This will prevent audience members from receiving additional marketing efforts if they have already met the purpose of the voyage.

After adding an Audience element to your voyage canvas and clicking the element, the voyage creator can then provide their Goal Criteria in the element inspector on the right side of the canvas.

Using the Goal Element

You can add a goal to a static or continuous voyage by clicking ‘Create Goal’ from the ‘…’ icon at the top right of the canvas.

Once clicked the Goal element will appear on the canvas. This can be moved on the canvas but cannot be connected to other elements.

Within the Element Inspector on the right side of the canvas, there will be three pleats:

• Goal Criteria : In this pleat, you can select an Audience Builder query or create a new one that represents the goal for your voyage. For example, if your voyage is promoting an event, your query would consist of all registrants for that event.

• External Goal File : In this pleat, you can upload an External Goal File if the audience members who meet the goal are stored in another system. A Customer Id or Email Address is required in your external file.

• Advanced Options : In this pleat you can optionally choose to set a Goal Limit for the voyage. This will allow you to automatically end your voyage either Gracefully or Immediately, when a set number of passengers have met the Goal. A Graceful end will allow the passengers to who have already entered to voyage to complete it but will not allow new passengers to enter. An Immediate end will immediately end the voyage when the limit is hit.

When a voyage with a Goal is In Progress, each audience member within the voyage will be checked against the goal element every 30 minutes. If an audience member meets the criteria, they will be suppressed from visiting additional elements in the voyage.

Additionally, the Goal element can be paused and additional External Goal Files can be added while the voyage is In Progress.

If Reporting is toggled on, audience members who meet the criteria will be displayed beneath the goal element.